We created the branding for the June 2020 reopening of Nottingham city after the lockdown.
We worked with Nottingham BID and Nottingham City Council to come up with a branding concept for the June 2020 reopening of the city after the first lockdown.
We re-imagined their green and grey ‘swoosh’, previously developed for the Nottingham Economic Recovery Unit, as a bright vibrant rainbow. We created a colour palette which included core colours from both organisations involved and transferred this branding to a range of printed citywide assets.
Assets were spread far and wide across the city and county and included:
This was all done by remote consultation workshops with a range of partners and stakeholders, to create a unified design on a tight deadline.